Why You Might Want to Consider Bumper Sticker Marketing for Your New Business, Are you looking for an exciting way to promote your business that doesn’t involve the standard marketing tactics? While yes, by all means, you should still use these tactics, it’s also pretty nice getting to do something a little more outside the box, right?
So, one common tip you’ll hear left and right when it comes to the less common ways to promote a business would be through sticker marketing. But is that it? Well, there are plenty of niche ones, with bumper sticker marketing being one of them.
While yes, bumper stickers (also known as car stickers) were everywhere back in the 1990s and early 2000s, they never really died. If you try around for at least one house, you’ll find that there are plenty of people who are more than happy to have brands displayed right on their car. So, with that said, here’s why you might want to take a look at bumper sticker marketing for your new business!
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Unbeatable Visibility
So, you need to think of bumper stickers as little mobile billboards, spreading your brand message far and wide as they travel on cars, bikes, and other vehicles. Unlike online ads that can be easily scrolled past or ignored, bumper stickers command attention on the road, reaching a diverse audience of potential customers with every mile travelled.
Actually, if you’re parking your car in a car park or stuck in traffic, then you’re especially going to look at cars around you, right? That’s especially true when you’re going to notice their bumper stickers.
It’s Pretty Affordable
If your business is brand new, you basically have no choice but to have a marketing budget that’s stretched thin. Basically, you need to be cheap while, at the same time, thinking outside the box. It’s a hard balance to achieve! But bumper sticker marketing offers exceptional value for money.
For the most part, there are minimal production costs and the potential for long-term exposure; bumper stickers provide a cost-effective way to boost brand visibility and generate buzz around your new business without breaking the bank. And again, it’s a very unique way to market your brand.
Geographic Targeting
You have to keep in mind tangible marketing like this is usually meant to be for your locality. So think of it this way: bumper stickers allow you to target specific demographics or geographic areas with precision. So, whether you’re promoting a local business in your community or targeting a niche market with a shared interest or lifestyle, bumper sticker marketing allows you to reach your ideal audience directly, increasing the likelihood of engagement and conversion.
But of course, this is subtle because the sticker will be on people’s cars. But there’s still the assumption that these drivers are all local. Therefore, there’s the assumption that the sticker (your business) is local too.
It’s Pretty Creative
The whole point of these is to allow you to showcase your brand’s personality and values in a fun and memorable way while also resonating with the car owner (your customer). So, it’s going to help to have a catchy slogan, a witty one-liner, or a bold graphic design, but these can give you the freedom to get creative and leave a lasting impression on potential customers.
